Timothy Archer:
The one thing I dislike about Age of Sigmar, as a business decision, is that it turned basically every online Warhammer community into a raging trash fire that never seems to go out. It's pretty sad. The same half-dozen arguments going around and around and around, the same two entrenched camps, generally the same people popping up to make the same snide comments in every single thread. Here, Warseer, Dakka...other places, I'm sure. I should try to get into that Facebook scene everyone tells me about, except I can't log into FB without having to wade through people I went to school with fifteen years ago posting semi-literate racist rants.
The future is weird.
Thommy H
Yeah I think on that note I'm retiring, don't have time for arguing on forums. I'll be over on the AOS Chaos Dwarf page, the Age of Sigmar NZ page and the other AOS Facebook forums, good luck everyone its been a pleasure over the years watching your CD hobby, maybe I'll check back in the future but for now I have too much on. Hope everyone continues to play whatever version of WH they enjoy! Peace!
Doombeard
Same here , good luck to all
:hat off
Fuggit Khan:
Along the lines of “…Business Decision by GW”, I’m still stunned by their prices?!
https://www.games-workshop.com/en-US/Ironjawz-New-Release-Bundle-US
$382 for 12 guys and a book?
https://www.games-workshop.com/en-US/Ironjawz-Orruk-Megaboss
and $40 for a single monopose boss?! No extra bits?
As a business decision they should of made an effort to lower their prices for “new” players. How does a kid these days afford $382 to start a game?
And yes, I know that plastic and molds cost money…but not that much.
Plastic is getting cheaper to produce, and molds are increasingly CAD designed and cheaper to make these days as well. I have plenty of plastic models from other model companies such as Tamiya and Bandai, bigger kits with more parts and WAY more detail, and still much cheaper than what GW is charging for smaller models with less parts.
Even smaller plastic model companies (much smaller than GW) such as Wingnut Wings (owned by Peter Jackson) make BIGGER kits with more plastic parts, WAY more detail and research. Compare this CAD designed $129 1/32 scale kit to the $382 for a GW starter set:
Wingnut Wings - 1/32 Albatros B.II (Early)
You should take a minute of your time and click on all the pics, the detail is stunning, even the ‘wood grain’ decals are impressively done.
And if you want to see what really impressive plastic models these days are like, check out this massive kit for $229 (still cheaper than the GW $382)…
Wingnut Wings - 1/32 AEG G.IV (Early)
These are massive CAD designed kits, with lots more plastic, plus photo etch brass details, decals, incredibly detailed instructions with color photos and literally hundreds of parts cast in more CAD molds than what a GW kit has.
So the argument that CAD designed molds are expensive does not hold up when compared to what other companies are producing with similar CAD designed molds, and hundreds more parts. No excuse for GW to charge more for smaller kits, less parts, etc in comparison to smaller model companies that offer more for less.
So, back to “…Business Decision by GW”, my guess is that their absurd prices (compared to other manufacturers) is simply to offset their costs for lawyers, frivolous lawsuits and CEO salaries.
Which makes me wonder if GW as a business can ever be profitable?
EDIT: For what it’s worth, I’m not a GW hater, I truly hope they will be around for the long haul and that our kids (and their kids) can share the love of tabletop miniatures and gaming. But GW inflated prices are a concern I think 
Firehammer:
1.) GW is not led by hobbyists, but by non-gaming managers with absurd high expectations on returns. They killed 30 years of Warhammer IP just because profit existed but was not high enough (plus some false assumptions on how IP works). The money they saved by killing the German GW HQ was about the same they paid that year as dividend (“from truely surplus money”) to Tom Kirby.
2.) They killed the usual methods for small run manufacturing (metal, resin) because they wanted even bigger returns. Now they must do low run models with expensive plastic moulds, having to finance them with maybe 500 models sold worldwide. That’s why single monopose plastic heroes now cost 30-50 $.
3.) For several years, the only answer to sinking revenue was price hikes (strict no advertising policy). So while plastic manufacturing only gets profitable at high numbers, sales went down considerably over 10 years in a row. Assuming a decline of 10% per year this would be down to 40 % after 10 years. A year ago, raising prices couldn’t compensate for sinking sales anymore and revenue dropped considerably after being about flat for 10 years. GW has painted itself into a corner, having to finance plastic moulds with less than half the sales than 10 years ago. Now add to that the desastrous sales of Age of Sigmar stuff (only “advertised” to what they consider toxic customers, the Warhammer veterans), the desastrous sales of the Hobbit range (no advertising, many faction rules OOP, just double the prices) and the “obscene amount of money” (quote Tom Kirby in financial report) for the lawsuit against Chapterhouse. Oh, and Kirby paid his wife 400000 GBP for redesigning the website to its current form, and, guess, she is not even a professional programmer. Therefore the absurd pricing and the abundance of giant 100+ $ kits.
4.) But as said, the GW policy seems to change gradually now. Current CEO Roundtree is not a gamer, but rational. Tom Kirby thought of himself as a Steve Jobs, but acted as a Donald trump. Now, introductory products are in the works (and some on sale in test market USA). AoS shall finally become a game with rules. But AoS and 40k are still like tankers on their old track.