cornixt:
That’s right, after apparently getting rid of the game of Warhammer, Games Workshop are renaming all their stores after the game.
Dînadan:
Not exactly - remember it’s Warhammer 40,000 and Warhammer: Age of Sigmar. What people called ‘Warhammer’ was properly named Warhammer Fantasy Battles (hence why it was also called just Fantasy by some people), so technically Warhammer on its own is just a brand name that GW use to name their games now, so the shops have been renamed in that vein to reinforce the brand name.
Also, isn’t this old news? Fairly sure they renamed the stores a while back (or at least some of the stores).
Zanko:
Yes!
That aren’t realy new news!
I quite sute that some time ago someone posted a pic from a renamed shop in the UK.
:hashut
Grimstonefire:
I read about this a couple of years back im sure?
Considering to most people actually familiar with what gw sell call fantasy “warhammer”, in my experience anyway, this does seem like a kick in the teeth really considering in maybe 12 months there will only be a fraction of 8th ed warhammer still on sale I think.
Thommy H:
The game is still called Warhammer.
cornixt:
Clearly everyone else knew about this but me. I must have been out that week.
Here is where I found it:
http://investor.games-workshop.com/wp-content/uploads/2015/07/2014-15-Press-statement-final-website-final.pdf
Abecedar:
Well down here our closest store is still a games workshop.
But we are so far behind the times most years.
snowblizz:
Clearly everyone else knew about this but me. I must have been out that week.FWIW it was couple of stores and I think up in Scotland so I guess no one cared.:hat off
Here is where I found it:
http://investor.games-workshop.com/wp-content/uploads/2015/07/2014-15-Press-statement-final-website-final.pdf
cornixt
AFAICT they are slowly rebranding their stores in that way as and when they need to refurbish them. Oh, ooops, yeah they say exactly that in the report, Note 13 rebranded stores, of what a hundred in the UK alone?
TheHoodedMan:
To rename the shops is apart from all other changes a consequent step from my point of view.
It clearly shows for bypassers that the store is specialised and not toysrus or something like that.
But otherwise I consider the impact of this really low.
Doombeard:
I was living round the corner from the flagship store on Tottenham Court Rd just off Oxford Street, that got renamed first, they are slowly re-structuring, they got rid of most of the staff and now its mostly just one manager running each shop, and the re-branding will take years for every shop I expect, the old GW used to be in the plaza on oxford st, it took about 6 months to a year just to transition that accross the street to the new store.
Dînadan:
It clearly shows for bypassers that the store is specialised and not toys`r`us or something like that.Actually it's probably to show they don't sell computer games - there's a chain of computer game stores in the UK called 'Game' so some people may have been confusing the two (when I frequented the Swansea GW they'd occasionally get people come on and ask where the computer games were).
TheHoodedMan
Abecedar:
Those people would walk into a hobby store that sells trains looking for track one and the express to London