Ar they trying to get UK prices to match US? Last time I checked the currency 20 Pounds was about 28 US dollars. So something selling for 20 pounds (Like the goblin hewer) in the UK should be 28 dollars not 40. They should be lowering their prices not raising them. Want to cut costs, maybe cut yout market consultants and the pay of the Board of Directors.
Even if they dropped prices in a recession, people still aren’t buying luxury items. What do you want them to say, “I’m sorry inflation is going up”?
i know GW has shops and more staff but if Victrix can do great quality models that cheap, why cant GW ?
This_Is_My_Boomstick!!
Answered your own question there. It’s also why smaller companies can often survive a recession while larger companies start to crash (IE, we’ve seen a lot of larger banks foreclose, but there are many many local banks that are still up and running).
Smaller company, less overhead before they can break even. After all, if it’s only a studio of three or four guys doing sculpting then molding, then packaging, then the actual cost for labor and supplies is low. Larger companies, like GW, need teams of developers, artists, sculptors, writers, a whole manufacturing division just to meet demand, and its execs (Yes, large companies actually need executives).
Even if they dropped prices in a recession, people still aren't buying luxury items. What do you want them to say, "I'm sorry inflation is going up"?
i know GW has shops and more staff but if Victrix can do great quality models that cheap, why cant GW ?
This_Is_My_Boomstick!!
Answered your own question there. It's also why smaller companies can often survive a recession while larger companies start to crash (IE, we've seen a lot of larger banks foreclose, but there are many many local banks that are still up and running).
Smaller company, less overhead before they can break even. After all, if it's only a studio of three or four guys doing sculpting then molding, then packaging, then the actual cost for labor and supplies is low. Larger companies, like GW, need teams of developers, artists, sculptors, writers, a whole manufacturing division just to meet demand, and its execs (Yes, large companies actually need executives).
dedwrekka
Add to that all the administrative staff and sales force. I looked in the annual report when answering the same question elsewhere. Sales staff were around 1300 people, administrative staff 400. The design was a measly 70 and IIRC manufacturing 200.
It would not surprise me if GW employed more people than the rest of the miniature manufacturers in total.
Unlike the other companies also making plastic miniatures GW has huge overhead and is bearing a lot of costs other do not. E.g. GW pays for educating new gamers, that's not something historical manufacturers do.
Even if they dropped prices in a recession, people still aren't buying luxury items. What do you want them to say, "I'm sorry inflation is going up"?
i know GW has shops and more staff but if Victrix can do great quality models that cheap, why cant GW ?
This_Is_My_Boomstick!!
Answered your own question there. It's also why smaller companies can often survive a recession while larger companies start to crash (IE, we've seen a lot of larger banks foreclose, but there are many many local banks that are still up and running).
Smaller company, less overhead before they can break even. After all, if it's only a studio of three or four guys doing sculpting then molding, then packaging, then the actual cost for labor and supplies is low. Larger companies, like GW, need teams of developers, artists, sculptors, writers, a whole manufacturing division just to meet demand, and its execs (Yes, large companies actually need executives).
dedwrekka
Add to that all the administrative staff and sales force. I looked in the annual report when answering the same question elsewhere. Sales staff were around 1300 people, administrative staff 400. The design was a measly 70 and IIRC manufacturing 200.
It would not surprise me if GW employed more people than the rest of the miniature manufacturers in total.
Unlike the other companies also making plastic miniatures GW has huge overhead and is bearing a lot of costs other do not. E.g. GW pays for educating new gamers, that's not something historical manufacturers do.
snowblizz
I actually have to point out on that line that games like Warhammer and Warmachine are probably more responsible for the increase in historical gaming, due to not only getting gamers into the hobby of miniatures, but making independent retailers interested as well.
I don’t know ; I think it will reach a limit (parents can only endure so much). Besides if it happens more and more people will turn to retailers with lower prices like the one in your sig, alternative ranges, or just quit or say no to the kids.
TBF, when they put their prices up, it isn’t across the board. Rather, they up prices on some things.
My contacts have said that overall sales are up as a result of the economy (people tend to spend on hobbies during a recession).
Prices of production resources are still rising, even if not as fast. As a PLC, GW needs to keep increasing it’s profit margin or loose stock value. (stupid I know). The best thing would be for some rich gamer to buy-up all the stock, privatise the company, and then let them do what they’re best at, without having to worry about anything other than turning a basic profit.
Wow, that didin’t take long, wasn’t the last price hike only last autumn. It will be interesting to see how they justify it, especially as the price of oil and tin have dropped considerably since the last price hike.
Ye gods £1.25 for a plastic dude?! (£15 for 12) Thats really pushing it… I know they have done a lot for miniatures in general, but crikey.
If their tournies were better organised, I may feel some sympathy. In fact if their tournies were at all organised I may feel some sympathy, but honestly…